Celebrating Wellness in Print
Right as Rain continues its mission of delivering engaging, expert-backed health and wellness content. Alongside its popular website, the publication’s fourth print edition highlights brain health and features a refreshed logo debut.
- Department Responsible: Content + Brand Services
- Collaborators: Neurosciences Institute, Marketing team and many UW Medicine experts
Goal: Extend the reach and impact of Right as Rain’s online content by offering a thoughtfully designed print edition that connects with patients and the community in clinics, at events and beyond. Plus, debut a refreshed logo that makes UW Medicine more prominent.
Deliverables & Key Elements:
The latest print issue of Right as Rain is not only packed with insightful articles on brain health but also features updated, thoughtful design:
- Refreshed logo design representing Right as Rain’s connection to UW Medicine and dedication to accessible, trustworthy health content.
- Thoughtful layout combining engaging visuals with expert information to make wellness topics approachable and dynamic.
- Distribution strategy targeting clinics and community events, like Yoga in the Park in South Lake Union and the UW Medicine Seattle Marathon.
- Highlighted content including expert insights on preserving memory, stroke prevention, managing migraines and understanding sleep chronotypes — each crafted in collaboration with UW Medicine specialists.
With each issue, Right as Rain grows its audience and strengthens its connection with the community.
